5 Rules I’m Following for My Professional Instagram

Screen Shot 2016-03-27 at 8.39.04 PM.pngSocial media continues to be a big part of my life, so I have been juggling with the idea of starting a second Instagram for months. I was not sure if I should take on the small commitment, if it would get too complicated, or if I should focus it more to food. I finally took the leap when I realized I needed to better separate my personal and professional life. The thing was that I do not want to separate them too much. I had to decide what I wanted to post in order to make sure the account did not just become another thing with my name on. It has finally come down to these few rules that I stick by:

5. Follow (almost) EveryoneIMG_0421.jpg

I’m constantly following new people in order to get my name out there or to have a more exciting feed. Following back requires more caution, but I try to be good for a follow and like.

4. Connect to Other Platforms

Not that this has helped me so far, but connecting my photos to my twitter or even this very post keeps everything connected and simpler. It creates a big picture that allows my friends, family, and future co-workers get to know me better.

3. @CaseyIrwin97 is basically @conscienceofcasey

I didn’t make a strictly blog-related Instagram because I wanted to encompass more of myself as a brand and not just post there when I post here, but I will always incorporate the two. On top of everything, Instagram in another way to promote my blog and another creative outlet that ai try to post on as much as possible. 

2. Keep it ArtsyIMG_0724.jpg

One of my favorite things about Instagram is the creative part of it. While my personal
account is still creative and pretty, my professional platform will have no boundaries and I will let myself have more fun with it.

1. Be Professional First, Myself a Close Second

My personal Instagram could easily be a professional one, but as I network and develop my skills I don’t think my friends would find conference photos quiet as entertaining. My professional instagram will incorporate my personal life and professional life into an feed that highlights my skills and social media interests.

I would love it if you could check out this Instagram I just rambled on about!

Constantly Captioning,


Picture This: How I See Things

This past weekend has been one of the craziest of my life. Typing has never felt so good as my voice is fading from the past few days as I go through rushing for sororities at my university. I have luckily been able to talk a lot about how much I love to write! More on that later, but due to my hectic schedule I did not want to leave you all hanging and I was not about to skip a post! I promise this sorority will not  affect consciousofcasey again, but for about the first time in my life I was not prepared for not having time to write! I thought I would take the limited time I have to share some photos. They say pictures say a thousand words, which saves me a lot of time for not having to write those words myself.

I take a lot of pictures, whether they be of food or landscapes, so these are just a few of my favorites that kind of fit well together. The following pictures take you on a journey from Chicago to New Jersey. I have taken all of these in the past 6 months or so… Enjoy!

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Photo 1: Somewhere between it all
Photo 2: New Jersey
Photos 3, 5, and 6: Ocean City Boardwalk
Photo 4: Ocean City, New Jersey

Only after this post goes live will I post any of these photos on Instagram. I did not want this post to just be a copy of my Instagram feed, but new perspectives and images. I am just an amateur with an iPhone, but looking through these now remind me how much I love photography.

Do any of you know any good cameras for traveling? I am hoping to save up for one soon, but I am so lost on what is good for someone who wants to experiment more with manual, still have the option for automatic, and take really high-quality shots without carrying around something giant!

See you with more words next time,



Just How Sweet is it to be a Sugar Skull for Halloween?


Halloween in college is no longer just a calorie-filled night, but a whole week. Everyone wants to be original, but relevant enough so their costume makes sense–not to mention everyone suddenly forgets its 40 degrees outside. With that in mind, my suite mates and I searched day and night for costume ideas that would set us apart but not give us pneumonia. We finally settled on ever-so-popular Sugar Skull faces. It sounded like a great idea three weeks ago.

Yesterday the day finally came for us to do our makeup. That same day my Spanish class talked about El Día de los Muertos. I am not sure about my suite mates, but I completely appreciate Mexican culture and I hope I did it justice. With that in mind, I sincerely apologize if Sugar Skulls are considered cultural appropriation. I admire global celebrations and the idea did not cross my mind when we decided on this costume (I found this blog post about it interesting).
My angel of a suite mate Aron picked up the Wet n Wild Queen of the Dead Stencil Kit to help us out, along with some white face paint. We did not take the time to practice before hand, like I originally thought we would.

I did not take any pictures of the process, but we all started with the white base. Thanks to some Pinterest inspiration and our own sheer laziness, we only did half of our faces. Being that I am so pale, I really had t layer on the paint to make it actual contrast my actual skin. I have very dry skin, but it still went on well. I did not anticipate the rough texture that the paint created on my face, but I still managed to avod a panic attack and get it on my face. That alone took more than half-an-hour.
I was already tired of doing my makeup by the time I got to the most important part of my face: the art. I would definitely recommend some practice on this one, but have fun with it! Luckily the Wet n’ Wild was easy to remove if I messed up and I got tScreen Shot 2015-10-31 at 2.58.32 PMhe idea from this video to use the sponge applicator from the kit to create the circle around my eye. It took a couple tried but we got there! My suite mates were quick while my roommate and I struggled to strive for impossible perfection. I would say only makeup artists, beauty gurus, and anyone more authentic can really perfect the sugar skill look. I am still happy with how it turned out, and I managed to not smudge it until after we took our pictures!

A quick review for the main product: I would give the Wet N Wild Kit a solid 5/10 because the eye liner was good, but the consistency of the colors was very gooey–almost like those cheap lip pallets that everyone had as a kid. If there ever is a next time, I would just buy some bring and dark eye shadows to contrast the looks better. It still managed to get the job done. All four of us were supposed to be different colors, but none of them really showed up well. I ended up using my Too Faced Natural Eye pallet for some better sparkle, so being innovative is key!

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My beautiful room and suite mates

We saw a lot of other Sugar Skulls last night, most of which looked better than ours but oh well. I was happy and I had a pretty great night. It’s a fun costume if you do it well and for the right reasons.

Happy Halloween everyone! Stay Safe!

Falling for Fall: My Night at an Apple Orchard

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New places means new opportunities. One of many for me this fall was taking a trip to Milburn Apple Orchard with a club that I have gotten involved in at school.

One of the main things people think of when they think of fall is apple picking or caramel apples or a cornfield. As soon as the leaves started to fall my Instagram feed filled with cute pumpkin patch pics and apple cider cups. Although technically in Maryland, Milburn Orchard is just a quick 10 minute drive from my campus (the fact that we’re 10 minutes from another state still blows my mind). It is apparently a tradition for this club to go every year to bond. We did not go for the amazing looking fruit, but instead we went at night to take advantage of the Orchard’s offer of a hayride and bonfire. I don’t know how much they paid for it, but it was free for me which was a plus.

I had been looking forward to going to the orchard all week, so that may have clouded my judgement. My fellow freshman friends and I felt pretty cool carpooling with the senior executive board members. I was prepared to bond with these cool people who are where I hope to be in a couple years.

There was a point in the hayride, after we had all stumbled our way on and gotten going, that I got emotional. Not from the actual situation, but because the sky was so beautiful. I had never realized how much clearer I can see the stars here compared to at home near Chicago. The beauty struck me. I wished I had a better camera to capture the beauty, but I was also glad to have the chance to take it all in first hand as we slowly made our way to the middle of nowhere to a giant cone of fire between the woods and fields.


It was at this point that I realized I am really meant to be in this club. Everyone was ready to eat and take cute Instagram-worthy pictures as soon as we had our feet on the ground. Very similar priorities to me.  A lot of the older people still kept to their old group, which at the time was not expected, but I can understand it now when I think about how awkward I am with people. I still made friends and talked to new people as I chugged the amazing apple cider so it’s all good.
IMG_7447I could not tell you the last time I ate s’mores prior to that night, so I completely downed two as soon as I got the chance. On top of that I had three amazing apple cider donuts. Just that alone made it a great night.

Between mouth-fulls of food I finally had a chance to talk to people I actually had things in common with. No peas in the pod, but it was refreshing. We were there for a few hours, but it really flew by fast. We all got a group picture, which I still have not seen.

Eventually we all hauled back on the hayride, then did our same carpooling routine. I rode with all upperclassman on the way back, who were nice and cool. I feeling like I’m slowing becoming part of the family of the club, one day at a time, and this bonfire was big step. I want to do it again. Soon.

If you’re ever in Maryland in the fall, take the time to go to Millburn. Just go to any orchard or bonfire you can find this fall. Enjoy it before it gets even colder!


A Night at the Drive-In

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Grease was one of my favorite movies as a kid. I loved the cool characters and the Unknowndifferent music. In hindsight, the pregnancy scare and sexual references went way over my head and for the better.

One key location in the film is the classic drive-in movie theater. Danny Zuko sings at the swing set while the whole lot talks about Rizzo (I need to watch this movie again because I could be wrong…). That basically represents the time period and the truth to the American dream.

When I found out there was a drive-in less than an hour from my house, I was both shocked and excited. I knew I had to go. It only took 2 years to finally have friends who wanted to & could go and the weather for it.

Ideally I would have an old-fashioned convertible for a drive-in, but luckily I had the next best thing-kind of. Erin my Jeep. It would’ve basically been roofless if I was not afraid of the endless chances of Chicago rain. I drove us because of that and because I have control issues.

Screen Shot 2015-08-19 at 6.47.49 PMWe sat in the trunk with just a sleeping bag as a cushion, which was not the most comfortable thing. The car next to us turned their trunk into a bed and on the other side people had foldable chairs. We bought some snacks and tried our best to enjoy the movie–As much as I love Miles Teller, our only movie option of Fantastic Four was not a favorite. The traffic on the way out was so much better than I thought it would be.

Although I would recommend checking out any local drive-ins near you, there are a few things that I could have done to make my night better:

  2. It was very hot when I went, so a cooler with ice drinks or a battery fan would have been better.
  3. Some sort of big pillow would have been nice.

Going to the movies or just watching movies is always great, so the drive-in part was just a cherry on top. I really enjoyed the experience itself, even if I was eaten alive by bugs and I did not love the movie.

Go find one before they’re all gone!

Next time I want to go to a drive-in that plays classic and just older movies. Anyone know one in Delaware?